Aiso (AISO) - AI Search Optimization | Track ChatGPT Visibility
Why do we recommend your competitors instead of you?
Aiso research found that a median 59% of what users say in multi-turn AI conversations comes after the first prompt.
Find real questions
See the questions buyers actually ask AI, including the follow-ups that reveal what they need.
59% of what people say in multi-turn AI conversations comes after the first prompt.
Build for the answer
Improve the content, technical foundation, and authority signals that shape whether AI recommends you.
50% of unique terms appear after turn one, revealing needs a keyword list can miss.
In a controlled Aiso experiment, structured data made identical content roughly 30% easier for AI systems to retrieve. The test used paired sites with and without JSON-LD across ChatGPT and Perplexity.
Turn visibility into demand
Track where your brand enters the answer, then focus the work that helps the right buyer choose you.
41% of AI conversations continue beyond one turn, where preferences become clearer.
In one Aiso citation-source analysis, a single third-party page was cited 41 times across eight tracked prompts. Visibility can concentrate around a surprisingly small number of external sources.
Conversation Explorer
Real prompts across AI assistants
Project management
- Prompt: best project management tools for creative agencies
- Response: ChatGPT•6 turns•Recommendation
- Prompt: monday.com vs Asana for a 15 person marketing team
- Response: Gemini•4 turns•Competitor comparison
- Prompt: tools for managing client projects and deadlines
- Response: Claude•8 turns•Recommendation
Brand Visibility
28% Visibility Score
- Mentioned 28%
- Recommended 20%
- Absent 52%
Fan-out Example
Prompt: "Best project management tool for agencies"
- AI-generated sub-queries
- Your Brand
- best project management software for agencies - Absent
- project management tools for marketing agencies - Absent
- monday vs asana for agencies - Recommended
- affordable pm tools for small agencies - Absent
- clickup vs monday for creative teams - Recommended
Top Competitors
- monday.com 64%
- Asana 48%
- ClickUp 40%
- Wrike 28%
- Trello 18%
Why it's accurate
- Prompts sampled from millions of real ChatGPT conversations
- Every prompt runs 10x to capture answer variance
Customer stories
Proof from brands using Aiso in the field.
- Particle 5x AI visibility for a US DTC men's brand
- Sophia High School AI recommendation tracking for online education
- Stay Unique AI visibility across B2B and B2C properties
Our research
Four arXiv papers on how people really search inside AI conversations
Answer-Reconstruction Search Density
The median information-seeking answer packed 11 retrievable facts into 3 facets across 183 conversations. One AI answer can absorb a bundle of searches that query analytics count once.
Read the paper (arXiv:2607.18904)The Prompt Is Not the Query
Across 8,133 conversations the final prompt carried a median 36% of the session's user vocabulary, and about half the time a need stated earlier never reached that last prompt.
Read the paper (arXiv:2607.22392)Beyond the Final Prompt
In 180 paired conversations, answers built from the full history differed materially from final-prompt-only answers in 44.7% of cases. Conversation context changes what the model says.
Read the paper (arXiv:2608.02556)Purchase Advice and Observable Buyer Responses in Real AI Conversations
Recommendations appeared in 77.6% of purchase-directed episodes, but only 26.9% carried a later message that continued the same buying mission.
Read the paper (arXiv:2609.09878)