Premium funnel analytics for the agentic web.

The complete journey from AI bot mentions to revenue. Track citations, referral intent, and confirmed conversions.

Range: 24 Hours, 7 Days, 30 Days, 90 Days
Platform: All AI Agents, ChatGPT, Claude, Perplexity

Bot Hits (Impressions)

?
The number of times an AI bot (ChatGPT, Claude, etc.) visited or cited your site content. Measured at the Cloudflare edge.

Cloudflare
0

AI-Influenced Clicks

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Estimated total clicks driven by AI. Based on survey data showing 5% of users discover us via AI. GA4 measures 56 direct referrals - the rest arrive via branded search after seeing us in an LLM.

GA4 + Survey
168

56 measured in GA4 + brand lift (3x)

AI-Influenced Conversions

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Estimated conversions (Start Trial + Book Demo) from AI-influenced users. Includes both direct AI referrals and users who found us in an LLM then Googled us.

GA4 + Survey
9

3 measured in GA4 + brand lift

Conversion Rate

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Percentage of AI-influenced clicks that resulted in a conversion (Start Trial or Book Demo).

Overall
5%

Pipeline Efficiency

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Visual breakdown of your conversion funnel from initial bot discovery to final event.

• Discovery Visibility
  0 hits
  100% baseline
• Intent Yield
  56 clicks
  0% yield
• Success Rate
  3 events
  5% rate

Brand Lift: 3x multiplier Survey data shows 5% of users found us via AI, but only 0% show as direct AI referrals in GA. The gap represents users who see your brand in ChatGPT/Claude/Perplexity and then Google you instead of clicking. Adjusted estimates: ~168 clicks and ~9 conversions when accounting for this hidden influence. (312 survey responses via Tally Sign-Up Survey)

Bot Discovery Over Time

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Daily or hourly volume of AI agent citations and visits.
04/25, 04/30, 05/05, 05/10, 05/15, 05/20, 05/25, 05/30, 06/04, 06/09, 06/14, 06/19, 06/24, 06/29, 07/04, 07/09, 07/14, 07/20
1234

Conversion Efficacy Over Time

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The efficiency of AI search traffic in driving confirmed user value over the selected period.
04/25, 04/30, 05/05, 05/10, 05/15, 05/20, 05/25, 05/30, 06/04, 06/09, 06/14, 06/19, 06/24, 06/29, 07/04, 07/09, 07/14, 07/20
1234

Top Conversion Signals

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The specific events (e.g., booking a demo) attributed to AI search referrals.

• cta_start_trial
  2
• cta_start_trial
  1

How Users Find Us in AI

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Real prompts from our dataset of willingly shared prompts by customers who discovered us via AI.
🔍 "AI rank tracking tools"
ChatGPT · Sep 2025
🔍 "AI visibility tracking tools"
ChatGPT · Aug 2025
🔍 "AI SEO agency, GEO agency, generative engine optimization"
ChatGPT · Aug 2025

Data Integrity & Integration

Our tracking combines server-side edge logs, client-side analytics, user survey data, and manual citation imports.

• Cloudflare Edge
  Bot impressions captured via Worker at the DNS level.
• Google Analytics 4
  Referral clicks and conversion events per AI platform.
• User Surveys
  Attribution data and AI discovery prompts from sign-up forms.
• Bing Webmaster
  Copilot citation reports via manual CSV import.

Open Source

This entire analytics framework is open source. Deploy it on your own site, adapt it to your stack, or contribute improvements.

View on GitHub

New bot patterns

AI agents launch frequently. Spot a new bot user-agent? Submit a PR.

Alternative analytics backends

Plausible, Umami, Matomo, PostHog - adapters for non-GA4 setups.

Brand lift refinements

Better statistical methods for estimating the multiplier.

Dashboard improvements

Charts, visualizations, export features.

Framework adapters

Express, Fastify, Django, Rails - not just Next.js.

Documentation

Guides, tutorials, case studies.

See what your customers ask AI about you

Track your AI visibility, monitor bot impressions, and measure the real impact of LLMs on your traffic and conversions.