Aiso vs Scrunch (2026): Real Conversations vs AXP Content Delivery
Scrunch Alternative
Aiso vs Scrunch: real demand beats CDN rendering tricks.
Scrunch, now part of Sitecore, built an Agent Experience Platform that serves AI-optimized content to crawlers at the CDN layer. But optimizing what AI bots see when they index your site is not the same as understanding what customers actually ask AI—and how to answer it. Aiso is built on real, consent-based conversations from people using ChatGPT, paired with strategic recommendations you can act on without enterprise procurement or CDN configuration.
Data source
- Scrunch: AI crawler rendering
- Aiso: Real panel conversations
Core approach
- Scrunch: CDN content delivery
- Aiso: Demand signal + strategy
Base pricing
- Scrunch: $250/mo (Brand Core)
- Aiso: From $20/mo (free trial)
Ownership
- Scrunch: Part of Sitecore (acq. 2026)
- Aiso: Independent, vendor-neutral
Overview of Scrunch
Scrunch is an AI Customer Experience Platform founded in 2023 in Salt Lake City by Chris Andrew and Robert MacCloy. The company raised a $15M Series A led by Decibel in July 2025 before being acquired by Sitecore for approximately $225M in June 2026. Scrunch is now part of Sitecore's enterprise digital experience platform (DXP) suite.
Scrunch's flagship technology is its Agent Experience Platform (AXP). Scrunch says AXP intercepts requests from AI crawlers at the CDN level and serves them a parallel, AI-optimized rendering of your website—invisible to human visitors—claiming “200x token efficiency” with no required changes to your existing site.
Scrunch's AXP: Key Features
- Agent Experience Platform (AXP): Serves an AI-optimized version of your site content to AI crawlers at the CDN layer—no site code changes required.
- Broad engine coverage: Monitors multiple AI platforms including ChatGPT, Claude, Perplexity, and Gemini.
- Enterprise backing: Integrates with Sitecore's DXP suite, appealing to large organizations.
- Technical audits: Assesses AI-readiness and competitive analysis.
- Established customer base: Used by 500+ brands including major names like Lenovo and SKIMS.
Comparisons and Considerations
Scrunch's approach
- CDN interception: AXP catches AI crawler requests at edge.
- AI-optimized content: Serves parallel rendering to bots only.
- Visibility monitoring: Tracks mentions across AI platforms.
Aiso's approach
- Opt-in panel: Real users consent to share conversations.
- 5M+ real conversations: Actual questions customers ask ChatGPT.
- Intent analysis: Understand what customers actually need.
- Strategic recommendations: Actionable steps included.
Pricing & Plans
| Feature | Scrunch (Sitecore) | Aiso |
|---|---|---|
| Core data source | AI crawler rendering | Real opt-in panel conversations |
| Demand-side signal | Not available | Real customer questions |
| AXP / CDN content delivery | Flagship feature | Not applicable |
| AI engines monitored | Multiple platforms | ChatGPT |
| Actionable recommendations | Dashboard—interpret yourself | Included |
| Setup required | CDN configuration for AXP | Self-serve |
| Ownership | Part of Sitecore | Independent |
| Free trial | Not published | 3 free searches, no credit card |
| Starting price | $250/mo (Brand Core) | From $20/mo |
Conclusion
Aiso is suited for brands and agencies seeking:
- Real demand insights
- Actionable strategies
- Self-service simplicity
Scrunch offers CDN-level content delivery at enterprise scale, but its integration with Sitecore may limit flexibility for smaller brands.